Creative Direction/Strategy
Web Design
Video Production
Whirlpool Corporation’s American Manufacturing Campaign – America’s Home Appliance Company.
Positioning Whirlpool Corporation as America’s Home Appliance Company. Executed a cohesive creative campaign between corporate and brands complete with web design, in-store product placement signage, social media strategy and video production – driving a 229% lift in manufacturing web page views and 829K impressions on social media in the first week of launch.
Paid and targeted social videos that celebrates Whirlpool Corporation’s U.S. house of brands, U.S. manufacturing and general employees in the America’s Home Appliance Company/Started Here, Stayed Here message framework.